The contemporary business environment requires companies to have an online presence. From functionality to appearance, a lot of effort is spent in designing a user-friendly and attractive website. However, most individuals and small-time entities are unaware of what to prioritise during the development of a website. Here are a few tips to ease the burden of businesses interested in having an online presence.

1. SEO

Search engine optimisation has become an essential part of driving traffic within a website. When it comes to an online portal, a business owner should ensure the site is SEO friendly. A website that is ranked higher is easy to find within Google and other search engines, which increases the visibility of an organisation. The design of an online portal might either enhance or lower the ability of a website to attain higher ratings. Before contracting a web designer, demand that they factor in SEO features while designing a website to improve online marketing activities.

2. Speed 

Unknown to many rookies, speed is a fundamental consideration during website design. When slower scripts are used to write a website program, then loading becomes slower. When a page loads slowly, usually more than 5 seconds, most visitors tend to exit the website and perhaps never to return, which might cost an organisation potential business. Therefore, before a website is developed for you, ensure that optimal speeds are achieved to increase convenience for users.

3. Backend Services 

It is impossible to have a responsive online portal without a functional program in the backend. Without an active backend service, most visitors cannot use a website to transact business. If you equate your site to a glitzy sports car, then you will understand that the vehicle is useless without an engine despite its attractive design and features. A similar perspective should be used to gauge the usability of a website that lacks backend services. Fortunately, most web designers can customise an online portal to suit the needs of your target clients by using efficient code and business logic.

4. Content 

Perhaps, nothing can replace content within a website despite the platform being user friendly. A common mistake that many business owners make when it comes to website design is to create a user-friendly page that lacks the right content. Notably, Google indexes information on sites that it hosts. Therefore, website users should find the information being shared as valuable and relevant. Most importantly, it is critical in achieving a favourable rating by Google and subsequently increasing traffic.

Learn more about this process by contacting website design services.